Sending a Command to iTunes

I want to be able to send to command to play to iTunes while I have it open, the command is "/Play" or "%L". I want to be able to do it similar to Shell("iTunes.exe /Play %L"), But i dont want to shell it.

Thanks Dan

Well, i dont know if you can do a SendMessage in this case, i do not know the environment to well.
Documentation?

Im not sure, i've tried sending a string with SendMessage but it comes up and says "Type Mismatch" so I can't send a string. I want to send a command, not a string.

Any Ideas?

Dan